I work at the intersection of strategy, creativity, content and production — connecting ideas, brands, talent, platforms and the right people to make things happen.

I call it Creative Connection.

Currently leading Content Strategy, Development and Content Media Partnership at Red Bull Spain, after 16+ years working across brands, agencies and production companies.

Along the way, I’ve worked with Netflix, Coca-Cola, FC Barcelona, Disney, Heineken, AB InBev, Avianca and many others — building teams, developing ideas and creating content across entertainment, culture and sport.