Client
FC Barcelona
Year

2022

Market

Worldwide

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FC Barcelona converts centre circles into women’s symbol on International Women’s Day

Under the slogan ‘The line that does not divide, but unites,’ the Club uses pitch markings at Camp Nou, the Estadi Johan Cruyff, the Ciutat Esportiva and the Palau to show their support for women’s sport.

Under the slogan ‘The line that doesn’t divide, but unites,’ the idea is simple but filled with meaning: create at their facilities the Venus symbol, based on a centre circle and a cross below, taking advantage of the centre circles on the field of play and adding a line perpendicular to the one that separated the two halves.

As such, Camp Nou, the Estadi Johan Cruyff, the training pitches at the Ciutat Esportiva and the Palau Blaugrana will show on 8 March this symbol. The idea saw help come in the form of Alexia Putellas, Pedri and Àlex Abrines as representatives of the Club’s sportsmen and women. The three Barça players played a part in the painting of the line at Camp Nou, the Estadi Johan Cruyff and the Palau with which Barça wish to promote and publicise the role of women in the world of sport.

Furthermore, this show of support on such an important has also moved to the streets of Barcelona. As such, the facade of a building on one of city’s main thoroughfares, Via Laietana, will be covered with the women’s symbol at Camp Nou. It is a point where thousands of people pass through every day and so it is an attempt to amplify the message sent by the blaugrana club from its stadia.

CAMP NOU • JOHAN CRUYFF • CIUTAT ESPORTIVA • PALAU BLAUGRANA • 

CAMP NOU • JOHAN CRUYFF • CIUTAT ESPORTIVA • PALAU BLAUGRANA • 

CAMP NOU • JOHAN CRUYFF • CIUTAT ESPORTIVA • PALAU BLAUGRANA • 

CAMP NOU • JOHAN CRUYFF • CIUTAT ESPORTIVA • PALAU BLAUGRANA • 

CAMP NOU • JOHAN CRUYFF • CIUTAT ESPORTIVA • PALAU BLAUGRANA • 

TEASER

RESOLUTION

PEDRI • ALEXIA PUTELLAS • ÀLEX ABRINES • 

PEDRI • ALEXIA PUTELLAS • ÀLEX ABRINES • 

PEDRI • ALEXIA PUTELLAS • ÀLEX ABRINES • 

PEDRI • ALEXIA PUTELLAS • ÀLEX ABRINES • 

PEDRI • ALEXIA PUTELLAS • ÀLEX ABRINES • 

ALEXIA PUTELLAS

PEDRI

ÀLEX ABRINES

CASE

STUDY