I’m Consu. I’ve never really fitted into just one box — and that has become one of the biggest strengths of my career.

Over the past sixteen years, I’ve worked across strategy, creativity, content and production, experiencing the industry from different sides: brands, agencies, production companies and my own businesses.

I started out in marketing before moving to London to work as a Junior Art Director. Back in Spain, I moved into audiovisual production, eventually becoming an Executive Producer and spending four years leading the production of Netflix’s social media campaigns in Spain and Portugal.

At the same time, I co-created Mr Freeman, a creative production lab where I built multidisciplinary teams around each project, bringing together the right creatives, artists and specialists for clients including Disney and Heineken.

In 2020, I co-founded Delirio & Twain, where I led Creative Production and Project Management across Spain and Colombia, working with brands including FC Barcelona, AB InBev, Avianca, LOS40 and Action Against Hunger.

In 2022, I joined Red Bull Spain as Senior Content Producer. Today, my focus spans Content Strategy, Development and Content Media Partnerships, developing ideas and formats and connecting talent, creators, production partners, platforms and broadcasters across culture and sport.

Looking back, there has always been a common thread throughout my career: connecting the dots. Understanding the challenge, developing the idea, finding the right people and bringing different worlds together to create something stronger.

That’s what I call Creative Connection.